THE INFLUENCE OF VIETNAMESE COFFEE

Coffee flavors from experts

Vietnam is the world's largest Robusta coffee producing country, ranking second in export output (after Brazil). With a special aroma and bold body from the globally famous Buon Ma Thuot Robusta coffee ingredients, Vietnamese coffee is increasingly known and recognized around the world.

Recently, on the culinary website Taste Atlas, known as the "world culinary map", Vietnamese iced milk coffee - made from Robusta coffee, ranked 2nd in the Top 10 coffee drinks. The highest rated coffee in the world, tied with 4.6/5 points with Italian Ristretto coffee at the top position.

For many years, Vietnamese coffee has been continuously honored and praised in a series of prestigious international press.

In 2022, Canadian travel magazine The Travel listed the countries with the best coffee in the world, in which Vietnamese coffee was mentioned first.

In 2020, in an article on CNN "Why the world is waking up to Vietnamese coffee", Vietnamese coffee was introduced as a popular drink with many different preparation methods.

The New York Times also published an article titled "In Vietnam, Coffee Culture Brims With New Energy" in March 2020, assessing that Vietnamese coffee is becoming a national brand with diverse and unique flavors. unique.

Not only that, Vietnam's unique filter coffee and iced milk coffee are also always complimented and praised by international politicians, heads of state such as US President Obama, and world-famous stars. Expect to enjoy when coming to Vietnam.

Achievement

At leading international coffee competitions such as The Best of the World, International Catering Cup,..., the Vietnamese Robusta coffee bean brand is recognized by experts and wins awards. Reputable organizations such as Rainforest Alliance, UTZ and Fairtrade certify that Vietnamese Robusta coffee meets international quality and standards. At the World Barista Championship in September 2022, Takayuki Ishitani, Japanese champion in 2017 and 2019, used TR4 - a Vietnamese Robusta.

Not only has the reputation of Vietnamese coffee increasingly resonated in the world media, in recent years, the quality of Vietnamese Robusta coffee has continued to be recognized by leading coffee consuming powers. In more than 80 countries and territories importing Vietnamese coffee, strong growth has been recorded in countries that are the world's coffee powers. In the first 10 months of 2022, Germany's imports of Vietnamese coffee reached 494.9 million USD, an increase of 58.2%; France's is 57 million USD, an increase of 78.7%; and Canada's is 28 million USD, an increase of 91%... Especially, right in Italy - the country ranked first in coffee consumption and connoisseurship, home of cups of coffee that captivate the world such as Espresso, Cappuccino,... With the highest quality requirements, coffee imports from Vietnam have recently increased. Most recently, in January 2023, Vietnam's coffee exports to the Italian market reached 17,270 tons, worth nearly 36 million USD, an increase of 79% in volume and an increase of 81.5% in value compared to December 2022.

It can be seen that Vietnamese coffee is highly appreciated by the world for its quality, flavor and rich potential for growth in export value, contributing to promoting economic, cultural and lifestyle values. … for Vietnamese people. This is an opportunity and also a motivation for the Vietnamese coffee industry to continue to improve its position in the international arena with the right strategies and policies, and the companionship of each individual, business, locality and the whole community. society.

Recently, the famous culinary website Taste Alas ranked Vietnamese Iced Milk Coffee second in the top 10 most highly rated coffee drinks in the world. With the most delicious flavor, Vietnamese Robusta coffee is increasingly loved globally and needs more motivation and resources to develop according to its potential and position.

For many years, Vietnamese coffee has been continuously honored and praised in a series of prestigious international press.

In 2022, Canadian travel magazine The Travel listed the countries with the best coffee in the world, in which Vietnamese coffee was mentioned first.

In 2020, in an article on CNN "Why the world is waking up to Vietnamese coffee", Vietnamese coffee was introduced as a popular drink with many ways to brew it. different regime.

The New York Times also published an article titled "In Vietnam, Coffee Culture Brims With New Energy" in March 2020, assessing that Vietnamese coffee is becoming a national brand with diverse and unique flavors. unique.

Not only that, Vietnam's unique filter coffee and iced milk coffee are also always complimented and praised by international politicians, heads of state such as US President Obama, and world-famous stars. Expect to enjoy when coming to Vietnam.

t leading international coffee competitions such as The Best of the World, International Catering Cup,..., the Vietnamese Robusta coffee bean brand is recognized by experts and wins awards. Reputable organizations such as Rainforest Alliance, UTZ and Fairtrade certify that Vietnamese Robusta coffee meets international quality and standards. At the World Barista Championship in September 2022, Takayuki Ishitani, Japanese champion in 2017 and 2019, used TR4 - a Vietnamese Robusta.

Not only has the reputation of Vietnamese coffee increasingly resonated in the world media, in recent years, the quality of Vietnamese Robusta coffee has continued to be recognized by leading coffee consuming powers. In more than 80 countries and territories importing Vietnamese coffee, strong growth has been recorded in countries that are the world's coffee powers. In the first 10 months of 2022, Germany's imports of Vietnamese coffee reached 494.9 million USD, an increase of 58.2%; France's is 57 million USD, an increase of 78.7%; and Canada's is 28 million USD, an increase of 91%... Especially, right in Italy - the country ranked first in coffee consumption and connoisseurship, home of cups of coffee that captivate the world such as Espresso, Cappuccino,... With the highest quality requirements, coffee imports from Vietnam have recently increased. Most recently, in January 2023, Vietnam's coffee exports to the Italian market reached 17,270 tons, worth nearly 36 million USD, an increase of 79% in volume and an increase of 81.5% in value compared to December 2022.

It can be seen that Vietnamese coffee is highly appreciated by the world for its quality, flavor and rich potential for growth in export value, contributing to promoting economic, cultural and lifestyle values. … for Vietnamese people. This is an opportunity and also a motivation for the Vietnamese coffee industry to continue to improve its position in the international arena with the right strategies and policies, and the companionship of each individual, business, locality and the whole community. Society.